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    Use case · Change

    The Day After a Change Initiative

    For the change kickoff, the system go-live, the reorg announcement. One engine, your doorway.

    The pain

    Change fatigue sets in and the new way never becomes the daily way. The investment in the rollout quietly leaks.

    The science

    A committed minority of about 25% tips the whole group (Centola). Peer-sourced, low-status-risk suggestions are how new norms spread.

    Example MicroActions

    BECOME A CHANGE AGENT

    Talk with your team about a better way to do one thing.

    REFRAME THE PROBLEM

    Look at one annoying change as a learning opportunity.

    CREATIVE WASTE REMOVAL

    Spot one wasteful step and plan to remove it.

    The proof

    EY Winning Behaviors: 52% of completed MicroActions became real teaming stories, 5x the benchmark, across 3,000 consultants.

    The intervention layer

    Leaders model the new way once a day and name the wins it creates, out loud. These are the offline manager moments, the part no platform can copy.

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