The science of the day after.
ProHabits is built on decades of behavioral science, and validated independently. This is the substance, not a blog.
The Claremont study.
An independent Claremont Graduate University evaluation: a 64% check-in rate versus 41% average (p < .001), NPS up 15% in 30 days, held for a year across 9,000+ micro-actions.
check-in rate versus 41% average
Four findings the engine is built on.
Decades of behavioral science, paced to the way habits actually form.
The commitment device
Implementation-intention research across 94 studies shows that specifying when and how you'll act raises follow-through 2 to 3x. This is the science under the I commit button.
studies on implementation intentions
It's always the manager
Gallup finds managers drive about 70% of the variance in team engagement. ProHabits equips the manager to be the multiplier, daily.
of engagement variance is the manager
The 66-day habit window
Behaviors become automatic over a median of 66 days. ProHabits paces reinforcement across that window so change compounds instead of fading.
days to make a behavior automatic
Move the middle (20/60/20) →
Four research traditions, Gallup, Rogers, Prochaska, and our own field data, converge on the same split. Read the full field report and campaign benchmarks.
Field Notes.
Our ongoing writing on what makes behavior stick, drawn from 4M+ delivered MicroActions across 200+ organizations. Practitioner research, published in the open.