Marcus T.Frontline Supervisor, Major Airline
“I went out in the rain to help the crew. After that, everyone did. The norm just shifted.”
The Reinforcement Layer90% of training vanishes in a week.
90% of training vanishes in a week.
ProHabits makes it stick.
The reinforcement layer that turns one workshop into lasting behavior, delivered as a single MicroAction a day - the engine behind EY’s 5x teaming results, a 60% drop in manager turnover at Romano’s Macaroni Grill, and a 21% drop in safety claims at a Fortune 500 beverage distributor.
200+
Organizations launched
4M+
MicroActions delivered
66+
Days to wire a habit, the science we pace to and beyond
5x
The benchmark, in the EY teaming wave
Trusted by leaders at 200+ organizations, from the Fortune 500 to government
The problem
Programs don’t fail.
The day after does.
Half of what people learn is gone within an hour. Ninety percent within a week. The behavior reverts, and the investment leaks away while everyone moves on to the next initiative.
~1 hr
The drop-off starts
Most new material begins fading almost immediately after the room empties.
~90%
Gone in a week
Without reinforcement, the forgetting curve wins and the behavior never forms.
11%
Turn into shared stories
Of completed MicroActions become a story shared with the team - your proof the behavior actually moved.
The model
You don’t send a MicroAction.
You move the middle.
Treat your people like a market. Every workforce splits the same way: a leading edge that spreads it, a movable middle that needs a leader, and a tail you do not chase. We call it the 20/60/20, and the campaign handles it for you.
HabiteersSpread it.
MotivablesMove when a leader moves them.
DisengagedDon’t chase.
20%
Your built-in distribution.
60%
The whole game.
20%
Pulled later by culture.
How it works
One small yes, every day.
No app. No login. A magic link in email, text, or Teams. The loop is the product.
One MicroAction lands where people already are. Two minutes, not a course.
9:41ProHabits
ProHabitsMicroAction · now
ProHabits · now
Good morning, Ilan
Get in the trenches
Today, put yourself on the front line and ask your team where you can help.
I commit
Not today
The film
What happens the day after.
A short, role-agnostic film on creating change that lasts.
The stories
The program writes its own proof.
Every completed MicroAction unlocks a story prompt. People share what actually happened in their own words, and those stories become your culture evidence, your sponsor report, and the proof that the behavior moved.
Dana K.Warehouse Lead, Beverage Distribution
“Caught a blind spot on the forklift route. Walked the aisle with the new guy instead of just pointing at it.”
Tom B.Ramp Agent, Major Airline
“Stopped the push to double-check a chock. Old me would have let it slide.”
Luis M.Route Driver, Beverage Distribution
“Did the full walk-around even though I was running late. Found a low tire.”
Priya R.Senior Manager, Professional Services
“Asked my quietest team member for their take. Best idea we had all month came out of that conversation.”
James W.Shift Supervisor, Manufacturing
“First time I opened the floor meeting by asking what almost went wrong this week. Three hands went up.”
Sam O.Project Lead, Professional Services
“Gave the intern the client call instead of taking it myself. She nailed it.”
Grace H.Plant Supervisor, Manufacturing
“Shared my own near-miss at the toolbox talk. Now the crew shares theirs.”
Carlos G.General Manager, Restaurant Group
“My managers feel proud seeing their names in the emails. They walk around with their chests puffed up that whole day.”
Aisha L.Nurse Manager, Regional Health System
“Thanked a tech by name at handoff. She told me nobody had done that in a year.”
Elena V.District Manager, Restaurant Group
“Asked each GM what they would stop doing this week. We cut two reports nobody read.”
Nick D.Team Lead, Logistics
“Swapped “be careful out there” for one specific hazard. People actually listen now.”
The proof
When the model runs, behavior moves.
Romano’s Macaroni Grill
-60%
Reduction in year-over-year manager turnover, with gains in guest satisfaction and same-store sales.
EY · Purpose Realized
5x
Completed MicroActions became real teaming stories at five times the benchmark, across 3,000 consultants.
Fortune 500 beverage distributor
-21%
Liability claims year over year, audited from the customer’s own safety data across 2,500 employees.
Proven results
Safety incidents, going down and staying down.
Real data from teams running daily MicroActions shows workplace incidents falling month over month.
73%
Reduction in incidents
Average decrease in workplace accidents
2.1M
Safe work days
Cumulative days without incidents
89%
Near-miss reports up
A more proactive safety culture
0.9
Average TRIR
Industry-leading safety record
TRIR (Total Recordable Incident Rate) shows a consistent downward trend over five years, from 4.2 to 0.9 - a 78% improvement in workplace safety.
“Behavioral change is really hard to do. Common sense is far from common practice. ProHabits reinforces decades of proven practices and provides lasting change.”
Marshall Goldsmith · World-renowned business educator and coach, Thinkers50