Connect To Strategy
Align, Engage, Achieve: A campaign to Connect Employees to Strategy is the bridge between your team's daily tasks and your company's big-picture objectives. It empowers employees to see their role in the broader mission, driving unity and purposeful action. With ProHabits, strategy isn't just a plan—it's a shared journey to success.
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Embed the company's goals into everyday thinking with subtle, yet impactful reminders that align individual contributions with the overarching mission.
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Keep the strategic vision central, encouraging employees to actively consider their role in achieving company objectives.
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Through consistent, strategy-centric communication, instill a shared commitment to the company's success in every team member.
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Enable quick adaptation and alignment with company goals through real-time strategic updates, keeping the entire team synchronized and responsive.
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Introduce strategic alignment into daily workflows effortlessly via preferred communication channels, facilitating a seamless connection between employees and company vision.
Try our out of box Connect Engineers to Business Campaign
Customer Testimonial
“I love turning theory into practice. The nudges set by ProHabits have inspired our product teams to think about improving our UI and overall experience for our advisor practices. We are mid-campaign, and the data gives me confidence that the impact may be felt by all the users. I can now see the power of sending the right message to the right person at the right time. This is revolutionary for employee and advisor experience”
Calvin Zimmerman, Director of Product Management, Thrivent
Campaign Example
Empower Sales, Elevate Success
For an insurance company, the connection between engineers and the end product's impact is vital. This campaign is specifically designed to awaken our engineers to the fact that they're not just coding; they're crafting experiences that profoundly influence Financial Advisors and their clients. It's about transcending the routine of clocking in and out, and instilling a sense of purpose and impact in their daily work.
We aim to inspire our engineers to delve into the specifics of how their work fuels the company’s success in the insurance sector, how it helps deliver value to our customers, and how it enhances the user experience for Financial Advisors. This campaign is a call to action for our engineers to embrace their role not just as coders, but as key contributors to the company's vision and to the satisfaction of those who rely on our insurance products. It's an invitation to be curious, to learn, and to take pride in the difference they make every day.
Campaign Objective
To inspire and engage our engineering team in understanding the direct impact of their work on Financial Advisors and clients, fostering a deeper connection with the end-use of our insurance products. This campaign aims to transform routine coding tasks into opportunities for meaningful contributions, enhancing product value and customer satisfaction in the insurance sector.
Campaign Structure
Pulse Survey #1
“How well do you understand how your work influences a better financial advisor experience?”
Kick Off
Inspire. Answer why it matters to them.
5 Nudges
Fun & engaging emails/SMS/MS Teams with CTA. “I Commit”. “I Did It”. “Submit A Story”.
Recognition
The campaign is running. Data leads to insights.”
“Susan, your story is amazing!”
Pulse Survey #2
“How well do you understand how your work influences a better financial advisor experience?”
Campaign Nudges
Campaign Calendar
To be adjusted for holidays
CHANGE MANAGMENT
Kickoff Excellence:
Start strong with well-executed kickoff meetings that raise awareness and emphasize campaign objectives.
Recognition Matters:
Sustain enthusiasm with effective recognition strategies.
Strategic Leadership:
Ensure the right messages are delivered at the right times for campaign success.
Performance
The ultimate and primary goal of this campaign is to measure the improvement by using a pulse survey before and after the campaign or by using relevant business data.
However, impressions, engagement, and conversion are also important leading indicators in accessing campaign performance and effectiveness.
Impressions
# views
Engagements
# interactions
Conversion
# activity completions