We’re on a mission to give leaders the tools and technologies to engage & develop employees the way they deserve, all while bolstering their contributions to key business outcomes.

For the last 20+ years, marketers transformed the way we think, act, and relate to the brands & products we love. They’ve built techniques and technologies to better engage with customers, yielding the results businesses cares about most.

Today, we see an opportunity to use those same tools to better engage employees, creating stronger connections and driving their performance towards the results businesses cares about most.

People Performance is Business Performance.

We believe there is a huge opportunity for organizations who engage with their employees as thoughtfully as they do with their customers.

Employees are a key part of the value chain at every organization.

It’s time we start treating them like it.

LEADERSHIP TEAM

  • Adam Fridman

    FOUNDER & PODCAST HOST (THE VISIONARY)

    Is the founder of a digital marketing & branding agency Mabbly, and an employee campaign platform ProHabits.

    “I see the incredible power of a simple idea. Adopt marketing in HR.” Adam

  • Andre Fomin

    CEO (THE GENIUS)

    Managing Director of ObviEnce and leader of ProHbits, Andre leads the emerging Microsoft technologies to enable employee campaigns.

    “It is inevitable. “ Andre

  • Tim Bristow

    PRESIDENT OF OPERATIONS (THE OPERATOR)

    President of Operations, Tim is focused on getting s**t done. With a background in operations, implementation, and strategy, his end-to-end perspective positions our team and our partners for success.

    “Every day I wake up and get to transform the way people connect to their work.” Tim

Case Studies