Privacy Policy

Last Updated March 4th, 2021

Thank you for choosing to be part of our community at ProHabits, Inc. (“Company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at

When you visit our website, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

This policy sets forth the Privacy Policy of ProHabits in collecting, storing and processing all information collected through our website (such as, and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the “Services”).

Please read this privacy policy carefully as it will help you make informed decisions about sharing your Personal Data with us.

1. Personal Data We Collect

In Short: We collect personal information that you provide to us. Some information — such as IP address and/or browser and device characteristics — is collected automatically when you visit our Services.

We may collect, process and/or store your Personal Data from a number of sources, primarily to provide products and services under our contracts with our Clients and to improve those products and services. For purposes of this Privacy Policy, “Personal Data” shall mean any information provided to ProHabits that relates to an identified or identifiable individual.

Sometimes we collect data, such as your name, company name, IP address, e-mail and telephone number directly from you when you provide contact and other information to us through the ProHabits website, or when you ask us a question, make a comment, request support, or use certain services. By voluntarily providing us with Personal Data, you consent to our use of that information in accordance with this Privacy Policy.

If you provide Personal Data to us electronically, you acknowledge and agree that such Personal Data may be transferred from their current location to offices and servers of ours and our subcontractors located in the United States and other countries in order to provide our services to you, consistent with applicable law.

We also may obtain Personal Data by recording how you use our products, for example through error reports or other usage data or by interacting with the daily microactions, reflections, and surveys issued by email, SMS messages, or through the ProHabits website.

When you visit the Website or use the Services, certain Personal Data may be collected by recording how you interact with that Website, product or Services via cookies (see the Cookie Policy below for further details).


ProHabits, in delivering its behavior change management products and services, also processes data supplied by its Clients about their employees in order to provide Clients with the full benefit of those products and services. Such data, like name, job title or function, e-mail address and phone number are collected under instructions set forth in the contract between ProHabits and its Clients.

Non-identifiable Information

When you utilize the Services, we may receive certain personally non-identifiable information about your use of the Website, product of Services. We may store such information ourselves or it may be included in databases owned and maintained by us, our subcontractors, agents or our business partners. We may use such information and pool it with other information to track, for instance, the total number of visitors, the domain names of our visitors’ Internet service providers.

Cookies and Similar Technologies

We also collect and/or log specific Website visitor information, which may include both non-identifiable information and Personal Data, including browser type, operating system, IP-addresses, cookie information, time stamp, and clickstream information. This data is collected through the use of log files, “cookies” or other similar technologies. “Cookies” are small files of data that may be sent to your web browser and stored on your computer. We may collect and store this information and combine it with other Personal Data you have provided.

We also use first-party and third-party cookies in online advertising efforts. When you visit the Website or use the Services, third parties may set cookies on your computer and use those cookies to collect information about you, including about your computer and how you use the Website or Services.

Upon visiting ProHabits’ website for the first time, you will be greeted with an option to Accept Cookies. What we collect is contingent upon your consent. Please read our Cookie Policy.

2. How We Use Personal Data

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

Most important of all, we use the Personal Data you provide to us in a manner that is consistent with this Privacy Policy. We may use your Personal Data in the manner described in Section 1 above.

When ProHabits collects and processes Client employee data in accordance with a Client’s instructions set forth in our Client contract, we only use that employee data to provide products and services consistent with those Client instructions.

The collection, retention, and destruction of all Client employee data is, at all times, controlled by the Client (as the employer), and any questions or requests with regard to a Client employee’s Personal Data should be directed to that employer. However, if you would choose to direct yourself to ProHabits, we will forward your question or requests without undue delay to our Client and from then on, all communication regarding that question or request will be directly between you and our Client.

We may use your Personal Data in connection with the reason for which it was provided, such as to deliver the product or service you requested, answer the question you posed, or diagnose a technical support issue. We also may use it to send you product or service notices that may be of importance to you, prevent, detect or investigate the illegal or fraudulent activity, or use it as otherwise disclosed to you when you provide us the information.

We may use Personal Data information to contact you to tell you about services we believe will be of interest to you. When we contact you in these ways, we will always do so based on your prior consent to receive such communications, or upon our “legitimate interest” to communicate with you, for instance, if we have information to share based upon your prior relationship with ProHabits. In every case, we offer you the opportunity to “opt-out” from receiving further such communications. You can do so by contacting us via email at with “Privacy Policy” in the Subject Line.

3. Disclosing Personal Data

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We will not use, share or distribute your Personal Data except as follows: i) as necessary to maintain the security of our products, ii) as required by applicable law, iii) for Client employees, as described in a contract between ProHabits and our Client, iv) or as otherwise set forth in the subsequent paragraphs of this Section directly below.

Business Transfers

In the event of a sale, merger, reorganization, dissolution or similar event of/by ProHabits relating to all or a portion of its business, assets, Website or Services, Personal Data may be part of the transferred assets.

Service providers, subcontractors, agents

We sometimes hire other companies to perform certain business-related functions, for example hosting services or maintaining databases and conducting mailings on our behalf. When we employ another party to perform a service or function, we may need to provide them with access to certain Personal Data. In that event, we only provide them with the information that they strictly need to perform their specific service or function. We are accountable for any Personal Data that it receives from you and subsequently transfers to these third parties, in accordance with applicable privacy law. We remain responsible if a third-party that we engage to process Personal Data on our behalf does so in a manner inconsistent with applicable law unless we can prove that we are not responsible for the activities or circumstances giving rise to the claim.

We are adamant about ensuring our service providers have adequate safeguards and security frameworks in place and are in compliance with applicable data privacy laws and regulations.

Legal Requirements

We also may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the Website or Services or the public, or (iv) protect against legal liability.

4. Access & Control of Personal Data

Visitors to the Website:

You can always choose whether you wish to receive communications from ProHabits and when you otherwise contact us directly, you can control what Personal Data you provide to us.


Employees of Clients of ProHabits should contact the appropriate person within their employer’s organization to understand, access, change and/or control what employee information is provided by the employer to ProHabits so that ProHabits may deliver its products and Services to the employer under their contract.

5. Notifications

Opting in to Receive Text Messages

By opting into ProHabits text program, you expressly consent to receive recurring text messages that may be sent by or on behalf of ProHabits, at the cell phone number you provide us. To opt in to ProHabits text messaging programs, please follow the instructions provided by the specific program from which you wish to receive text messages.

By voluntarily providing your cell phone number to ProHabits, you consent to receive transactional, operational, or informational text messages at that phone number, including but not limited to enrollment, MicroActions, survey and other platform communications. Please note we may not be able to deliver messages to all mobile carriers.

Consent to receive texts is not a condition of purchasing any goods or services, and you understand and agree that all text messages may be sent using automated technology.

How to Opt Out and Get Help

To stop receiving text messages from ProHabits, you agree to login via the platform and deactivate text messages. After deactivating on the platform, you may receive additional communications confirming that your request has been received and processed, and you may continue to receive text messages for a short period while ProHabits processes your request(s).


Message and data rates may apply for any messages sent to you from or on behalf of ProHabits, and messages sent to ProHabits from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Eligibility and Change in Phone Number

By opting into ProHabits promotional text messaging program or by otherwise providing your cell phone number to ProHabits, you warrant that you are 18 years of age or older. You further warrant that you are the current subscriber or authorized user of the phone number you have provided. You agree that you will not initiate messages to the mobile phone of any other person or entity without authorization. If you change, forfeit, or deactivate the phone number you have provided to ProHabits, you agree to notify ProHabits immediately.  Mobile carriers are not liable for delayed or undelivered messages.

6. Privacy Policy Exclusions

Publicly Available Information

Please also note that any Personal Data or other information you provide to be displayed publicly will not be subject to the terms of this Privacy Policy. We cannot and will not be responsible for what third parties do with any Personal Data or other information that you choose to make publicly available. As such, we advise that you exercise care in determining what Personal Data or other information you choose to make publicly available.

Children & Minors

We do not knowingly collect data from or market to children under 18 years of age. We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at

Links to Other Websites

The Website or Services may frame or contain references or links to other websites not owned, operated or controlled by ProHabits, and their privacy policies may differ from ours (the “External Websites”). We are not responsible for the privacy policies and procedures of External Websites and the privacy policies and procedures we describe here do not apply to External Websites. We recommend that you read and understand the privacy policies of External Websites.

7. Security

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We utilize commercially reasonable physical, technical, and administrative controls and procedures to safeguard the Personal Data provided to ProHabits and protect it from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully safe nor secured nor error-free. In particular, e-mail sent to or from us may not be secure. You should therefore take care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Data to us or our service providers electronically.

By visiting the Website or using the Services, you are responsible for maintaining the security of your forms of authentication needed to access secure areas or services. We may suspend your access to the Services, without notice and pending our investigation if a security breach is suspected.

8. Transfer of the Personal Information

Since your Employer may operate globally, they may transfer your data to other entities that may be located outside of the EEA. Where this is the case, your Personal Data shall remain protected by your Employer’s corporate rules and policies which guarantee an adequate level of data protection at all-time.

ProHabits, as a third-party service provider is also located outside of the EEA, where we are transferring some personal data. Your Employer has ensured that such transfer is subject to appropriate safeguards by, for example, putting in place standard data protection clauses adopted by the European Commission.

9. Retention Period

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as needed to provide you (or your employer, as applicable) services or information requested, or is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 1 year past the termination of the user’s account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

10. Privacy Rights

In Short: You may request to review, revise, or delete your Personal Data or information collected at any time.

You may ask us to provide you with access to any Personal Data ProHabits processes about you. You are also entitled to request for any incomplete or inaccurate Personal Data which relates to you to be corrected or to have your data completely deleted from the ProHabits platform (see: Account Information section below).

If you are resident in the European Economic Area, you also have the right to lodge a complaint with your national data protection supervisory authority. You can find their contact details here: If your Employer has an EU-approved complaint resolution mechanism under its Binding Corporate Rules, you should consult those.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can contact us using the contact information provided.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt-out of interest-based advertising by advertisers on our Services visit

If you wish to exercise any of the above rights relating to your personal information, please contact with “Privacy Policy” in the Subject Line. We will respond to your request to access, change or delete your Personal Data within 30 days. Of course, we will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

11. Compliance Mechanisms

When collecting, using and processing Personal Data, ProHabits will only do so in or to countries that guarantee an adequate level of data protection, as provided by the applicable European Data Protection legislation.
We also receive and process some data from Clients who operate in the European Union and transfer data to us under other compliance mechanisms, such as agreements to process data under the EU Standard Contractual Clauses.

12. Privacy Complaints

We encourage you to contact us if you have a general privacy complaint. We commit to work diligently to resolve complaints about our collection or use of your Personal Data. Individuals with inquiries or complaints regarding our privacy practices should first contact the Privacy Officer of ProHabits at with “Privacy Policy” in the Subject Line.

13. Changes to Our Privacy Policy

It may be necessary for us in the future to make changes to this Privacy Policy. Accordingly, we reserve this right to update or modify this Privacy Policy at any time. However, we will inform you upfront when doing so. Please read and review this policy periodically, and especially before you provide any Personal Data to us. Your continued disclosure of Personal Data to us after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

We are committed to safeguarding your privacy. ProHabits understands the significant importance of data protection and privacy and is fully committed to achieving compliance with the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

For more information on our compliance health, please contact with “Privacy Policy” in the subject line.

Contact Us

ProHabits’ Data Privacy Team is responsible for the correct implementation of this privacy policy. You can send questions or concerns about our privacy practices or handling of your Personal Data at:

ProHabits, Inc.
ATTN: Data Privacy Team
116 W Hubbard St., Ste. 200
Chicago, IL, 60654, USA