Why Employee Campaigns?
Marketing connects customers to brands. What if we adopt a marketing mindset to connect employees to their organizations?
Why
Addressing employee pain points through targeted internal campaigns can significantly enhance employee engagement, creating a more positive and productive work environment.
Pain Points
Lack of Clear Comms
Strategy, Vision, Mission & Values.
Unclear Path
Promote continuous learning & professional growth.
Poor Recognition
Highlighting individual & team achievement, boosting morale and motivation.
Lack of Team Cohesion
Foster a more collaborate & inclusive work environment.
Insufficient Training
Inform employees about available resources & support systems.
Safety & Well-being
Focus on health, safety, and mental well-being.
Laura Mackinnon, Chief People Officer, Clari
“I can't wait to run my first employee campaign.”
People Initiatives vs Employee Campaigns
There is a difference. When you adopt a marketing mindset, it is clear.
