As some may or may not know, we here at Mabbly have been incredibly inspired by the story of Simon Sinek and the way in which he found the ability to convey a message of inspiration and determination with his “start with why” philosophy. Our journey started here, with his TEDTalk that lead to an interview (here) and now our first book, Science of Story.
After 500 interviews with companies across all business and industry sectors, we have culminated essentially a case study on the way in which companies are able to discover their “why” and live their purpose throughout their organization.
This process, we believe, is focused around five unique stages: Believe, Discover, Ignite, Express, and Impact. You can read more about these stages and how they fit into an organization’s success here.