Thought Leadership Leverage interviews Adam Fridman (CEO/Founder, ProHabits)

Why are negative habits easier to build. and how can we overcome them? Is it possible to flip negative habits on their head, and use that energy to build positive ones?

Our guest in this episode is Adam Fridman, as a seasoned entrepreneur, startup veteran, and founder of Mabbly, a digital marketing agency whose motto is “Inspired by Why, Driven by Data.” Adam helps people pursue a common purpose with unified drive. He’s also the co-author of The Science of Story and the Founder of ProHabits — a positive, psychology-based application that links professional habits to personal and organizational goals.

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