# ProHabits

ProHabits is the reinforcement layer for leadership development - daily two-minute MicroActions delivered by email or text, login-free, spaced to the 66-day habit window, that turn training into sustained behavior. Used by 200+ organizations including 21 Fortune 500 companies, ProHabits has delivered 4M+ MicroActions.

## Key pages

- [Homepage](https://prohabits.com/) - The leadership training reinforcement layer: what ProHabits is and why training fails without it.
- [How it works](https://prohabits.com/how-it-works) - The mechanics: daily MicroActions, no app, spaced to the 66-day habit window.
- [Use cases](https://prohabits.com/use-cases) - The day after leadership training, safety, and change - where ProHabits fits.
- [MicroAction library](https://prohabits.com/library) - 2,000+ free leadership MicroActions filterable by category, audience, and type.
- [Case studies](https://prohabits.com/case-studies) - Outcomes from real deployments across leadership, safety, and change.
- [The 20/60/20 Rule](https://prohabits.com/the-20-60-20-rule) - Field report on the middle 60% of every workforce and how to move them.
- [Research](https://prohabits.com/research) - Peer-reviewed evidence and the behavioral-science foundation.
- [Pricing](https://prohabits.com/pricing) - Plans and how to start a campaign.
- [FAQ](https://prohabits.com/faq) - Common questions on rollout, delivery, and measurement.

## Proof

- JetBlue: leadership nominations +91%.
- Romano's Macaroni Grill: manager turnover -60% year over year.
- Reyes Coca-Cola: liability claims -20.51% (2024 vs 2023).
- CoverHound: NPS +15% in 30 days (Claremont Graduate University study, Felkey et al. 2021, p < .001).