# ProHabits

ProHabits is the reinforcement layer for leadership development. Daily two minute MicroActions, delivered by email or text, login free, spaced to the 66 day habit window, that turn training into sustained behavior. Used by 200+ organizations, ProHabits has delivered more than 4 million MicroActions.

## Key pages

- [Homepage](https://prohabits.com/) - The leadership training reinforcement layer: what ProHabits is and why training fails without it.
- [How it works](https://prohabits.com/how-it-works) - The mechanics: daily MicroActions, no app, spaced to the 66 day habit window.
- [Use cases](https://prohabits.com/use-cases) - The day after leadership training, safety, and change: where ProHabits fits.
- [MicroAction library](https://prohabits.com/library) - 2,000+ free leadership MicroActions filterable by category, audience, and type.
- [Case studies](https://prohabits.com/case-studies) - Outcomes from real deployments across leadership, safety, and change.
- [The 20/60/20 Rule](https://prohabits.com/the-20-60-20-rule) - Field report on the middle 60% of every workforce and how to move them.
- [Insights blog](https://prohabits.com/blog) - Research, benchmarks and field notes on what happens the day after training.
- [Research](https://prohabits.com/research) - Peer reviewed evidence and the behavioral science foundation.
- [Pricing](https://prohabits.com/pricing) - Plans and how to start a campaign.
- [FAQ](https://prohabits.com/faq) - Common questions on rollout, delivery, and measurement.

## Featured articles

- [How to Make Leadership Training Stick: The Middle 60% Nobody Designs For](https://prohabits.com/blog/how-to-make-leadership-training-stick) - Across roughly 40,000 participants, 19 percent commit to a specific action and 90 percent of those complete it. Commitment, not follow through, is the bottleneck in leadership programs.

## Benchmarks

Aggregated across 200+ organizations and roughly 40,000 participants, as of June 2026. Approximate, and they vary by approach and executive sponsorship.

- Enrollment: 62 percent
- Commitment: 19 percent
- Completion: 90 percent
- Story shared: 11 percent
- The 20/60/20 split: roughly 20 percent self starters, 60 percent movable middle, 20 percent not yet engaged. Converges with Gallup 20/64/16, Rogers 16/68/16 and Prochaska 20/40/40.

## Proof

- Romano's Macaroni Grill: manager turnover down 60 percent year over year, and 72 percent of surveyed managers improved on every behavior measured.
- A global professional services firm, 1,500 leaders: 91 percent enrolled voluntarily and 96 percent of commitments made were completed.
- Reyes Coca-Cola: liability claims down 20.51 percent, 2024 versus 2023.
- CoverHound: 93 percent enrollment, with an independent Claremont Graduate University evaluation of 136 employees finding a check in rate of 64 percent against a 41 percent average, p < .001.