5 lessons from our journey
There’s nothing quite so inspiring as a real, live motivational speaker.
You pump up your audience — quickly breaking them out of their old ways of thinking by introducing new, stimulating ideas.
Speaking and workshop moments are like that morning jolt of caffeine. But, like that morning jolt, the effect doesn’t last. Eventually, your audience either needs another jolt or a more sustainable way to keep them going. The question isn’t about how motivated someone is the day of a leadership workshop — you’re already an expert at that — the question is “what happens the day after?”
Sustaining the motivation, inspiration, and positive new behaviors that your speaking or workshops instill has been among the guiding objectives at ProHabits from the beginning.
After working with over 200 organizations and seeing over 200 thousand commitments on our platform, we’ve learned a lot of lessons about how to sustain inspiration and behavior change.
Here are the top 5 lessons we’ve learned.
Lesson 1: The Moment is Crucial
How long do you think the motivation a speaker provides lasts? A day? A week? A month? The actual time varies, but one thing remains constant: the motivation quickly fades.
Every day people are faced with a barrage of emails, calls, meetings, and distractions. Before there’s time to breathe they’re falling into their old behaviors and mindsets. If only you could be the one sending those emails and leading meetings!
With ProHabits, we allow you to do just that.
Of course, this raises the question “how do you do it?” You can’t be around all the time and regular leadership workshops get expensive quickly for your clients. The answer we found is ‘MicroActions:’ daily 2-minute activities sent via text or email.
Each 2-minute action takes a larger goal, let’s say working on expressing gratitude to team members, and breaks it down into smaller bite-sized chunks. So, instead of forgetting the leadership workshop, the user receives daily reminders and calls to action to sustain the new behaviors with direct, actionable ways to do so.
MicroActions can be introduced to an organization at any time. But, if you want to sustain the motivation and behavioral change that your leadership workshop inspires — then it’s most effective to introduce MicroActions in conjunction with your workshop.
To keep the motivation going you have to act quickly to reinforce the key behaviors and mindsets. As the saying goes, “strike while the iron is hot.” The moment is crucial!
Lesson 2: Managers mean the world
As a speaker, organizations call on you to amp up their team and help them transform their organization. It’s a tall order. That’s why knowing where to focus your attention makes all the difference.
At ProHabits, helping organizations meet their change goals we’ve found time and again that it’s best to focus on managers. Top-level leaders are already well supported and ground-level team members are only in control of themselves. It’s by focusing on the often ignored mid-level managers that the greatest impact can occur.
Now, let’s be clear about what I’m NOT saying. I’m not saying that motivational speaking and workshops should only ever be directed at middle management. Rather, I’m saying that we discovered it’s the mid-level manager who is most important for sustaining your speaking moments.
We’ve all heard the statistic: 70% of the variance in workplace turnover can be attributed to the manager. Management science has made it clear that people don’t work for organizations — they work for their manager. It’s the manager that shapes the everyday experiences of their teams and reinforces the specific micro-culture that drives the organization.
Lesson 3: Motivate and re-motivate
Organizational change is not a straightforward path. When people set off to pursue personal growth after an inspiring speech, they’re motivated to change. But, too often, the first bump in the road is enough to derail their efforts. And you won’t be there to remind them that these bumps are a natural part of the growth process.
This is what makes daily calls to actions and re-motivational periods essential. When motivation slumps and people need to be reminded of their commitments to change and the goals they’re working towards.
We’ve found that by breaking down the leadership lessons delivered by speakers, such as Marshall Goldsmith, Jennifer Brown, and Dr. Eddie Moore, that participants are better prepared for periodic bumps in the road.
With ProHabits, speakers can break down their lessons into 2-minute chunks that allow people to pursue personal growth no matter how busy or discouraged they may be on a given day. Instead of simply going about their day they’re called to focus on a particular aspect of the speaker’s lesson and something tangible to do about it.
Lesson 4: It’s a long road
Organizational change and habit formation are deeply intertwined. Without a significant change in daily habits across the organization, there’s unlikely to be an enduring change. This is why having a habit reinforcement period is essential.
Let’s be clear, every organization is different and will change at their own pace. Change varies based on the size of the organization and the difficulty of the habits they’re trying to form. But, one thing remains constant: it takes time. As we’ve worked with organizations, of all kinds, we’ve come to notice that impact doesn’t start to take shape until about 20 or 30 days in.
This doesn’t mean that positive results don’t occur before — we’ve often heard of successes that can occur right away — but rather that there needs to be time for adjustment. For both organizational and personal growth, it’s a journey — not a sprint.
For many of us, it’s hard enough to remember what happened last week, let alone a speech given a month ago — no matter how inspiring. Like any journey, people need to be well provisioned for the road to personal growth. This means refueling each day and making at least some progress. It’s the small steps that take us the farthest.
Lesson 5: Rewards make a big difference
There’s a lot of different leadership philosophies about rewards. Some leaders feel rewards should be doled out at every opportunity. Others think that people shouldn’t be rewarded for doing what they’re supposed to do and that only in the most extraordinary cases should there be rewards.
Today, the latter opinion has gone out of favor — and it doesn’t fit with what we’ve learned either. Rewards, whether big, small, substantial, or symbolic are all helpful in promoting long-term change. This is especially true when change isn’t mandatory.
This is why the ProHabits platform has gamified the process. Daily reminders to pursue personal growth are combined with elements such as completion streaks, a leaderboard, and badges that participants can earn. This gives the participants the ability to visualize their progress and be recognized for their efforts.
When you deliver an inspiring speech or hold a motivational workshop, you can’t stick around forever. Teams must get back to their daily realities and face them the best they can.
So when it comes to making a leadership workshop or a speaking moment last there are five things to remember. These are acting quickly to reinforce, focusing on managers, planning for obstacles, preparing for a journey, and offering rewards.
Live speaking sessions are highly valuable to participants and organizations alike. The value deserves to be sustained.
Want to sustain your speaking moments?
In recent months, there’s been a flood of statements from businesses expressing support for BLM and racial justice. This has helped bring to light the injustices many face in their daily lives.
These statements were nice, but, rightfully, the conversation quickly turned to “now what are you going to actually do about it?” In light of this, we figured that our small, bite-sized actions, combined with the wisdom of experienced racial justice advocates, could lead to big changes we need.
So, we teamed up with the renowned racial justice advocates at The Privilege Institute to create a 21-day action plan. Their team including Dr. Eddie Moore, Jr., Debby Irving, Dr. Marguerite Penick-Parks, and Jenni Oliver worked with us to carefully craft the plan. Each day offering the participant a simple action they can do to pursue racial justice in their workplace.
Watch this video to hear from members of the team directly about the challenge and its creation.
Scan below to take a deeper look and begin the 21-day challenge. Or, just follow the link here.
In light of an uncertain work environment, and rising concerns about COVID-19 and racial justice in the workplace, I sat down with Russell Grimaldi to pick his brain and gather his insights on the challenges that our present moment poses.
Russell is the founder of Grimaldi Human Development. Prior to this, he spent 25 years in executive leadership roles at both large, publicly held marketing and communications firms, as well as in entrepreneurial ventures. Russell has a deep-seated conviction that the challenges businesses are facing in productivity and growth are invariably problems of people. He believes there is no known limit to the human capacity to create, solve problems and grow; and that it is always a matter of tapping into the unrealized potential that resides in us all.
What are your perspectives about the current state of “distress” in organizations today?
This is a good place to start the conversation, and there is no more compelling evidence of the problem than what the data from Gallup says about the degree to which employees are engaged with their work. Every year for several years more than half of respondents surveyed acknowledge that they are “not engaged” …and 18% are actively disengaged! Gallup Analytics also reports that only 27% of employees strongly believe in their company’s values – and less than half know what their company actually even stands for.
Organizational health and well being reflect the health and well being of the culture at large, and we are seeing steady increases in levels of anxiety, depression, stress-related illness, and even suicide among certain populations. And all this was happening before the human and economic impact of the pandemic and the heightened awareness of racial injustice! So, it is safe to say that organizations have been suffering the distress of a disengaged, alienated, and depressed workforce for some time … and that this distress is only worsening.
What signs of hope are you seeing?
I see many hopeful signals and am always eagerly searching for more. First, there is the fact of widespread and growing awareness of the problems of our time, which is always the first step towards finding solutions. COVID-19 has exposed fundamental weaknesses in both our central and our local services. We’ve been made all too painfully aware of how disproportionately people of color are impacted, and the crisis is further compounded by the spate of Black killings which has exposed profound inequities in our institutions and the services. But at least there are serious conversations taking place. It remains to be seen whether companies are truly serious about allocating resources and turning commitment into action.
Resources outside the corporation are also being sought… firms are seeking counsel of experts and sincerely asking themselves, “who are we”, “what do we believe”, and are our actions consistent with our stated values?” The paradox of change is that it often takes a real crisis to stimulate the positive corollary to the negative circumstance. This is the basis of my hope for real transformation. As the problems are perhaps greater than at any other point in my lifetime, so is the motivation, determination, and will to solve them.
With respect to our evolution as the human race, another indication of hope is a whole emerging generation is looking for meaning and purpose beyond their paycheck. Corporate leaders are also listening more actively to Millennials and Gen Z aspirations for the practical purpose of attracting and retaining the best talent. In order to effectively compete, companies must diversify, include, and integrate this diversity, and find new ways to meet the needs of the whole person.
And, finally — though it is an overt commercial plug, it is nonetheless a sincere one — platforms like Pro-Habits are proven effective tools for turning positive intent and good ideas into powerful and dynamic action.
What worries you most?
It may surprise you that I am most worried about the booming stock market and other indicators returning to previous highs; the result of which is then that people are lulled back into their previous complacency and the will to change dies along with the mistaken notion that everything is okay again. Although we want all the metrics to move in the right direction, they are almost always trailing indicators. For a movement to gain momentum and for change to take hold, there must be sustained commitment.
Finally, and not surprisingly, I can’t let an opportunity pass to stress the importance of voting — and it is particularly important to turn out racial and ethnic minorities — acknowledging my concern that the pandemic, and the accidental or intentional suppression of the vote, could take us somewhere other than where the real will and heart of the citizenry lies.
What unconscious biases do you witness most in the workplace?
As they are by definition unconscious, these biases are not always easy to spot, but they do make themselves known and they are certainly felt. One need only look at the data on Black leadership in corporations to see the impact of systemic racism. Less than one percent of the Fortune 500 top leadership are Black. And despite all the talk, there has been little or no progress over the last several decades… as incredible as that is!
Nearly every company issued statements in support of Black Lives Matter, but the actual data say that corporate America is failing to hire, promote and comparably pay Black men and women who work at their firms. The inequities are self-perpetuating and compounded by other negative effects —stagnating income levels and worsening of the race, class, and wealth gaps that are growing wider during the COVID-19 pandemic.
To the question of how implicit biases are revealed, the work that the non-profit Project Implicit is doing, studying implicit social cognition (thoughts and feelings outside of our conscious awareness and control) and turning the research into practical applications for addressing diversity and improving decision making, is important. Again, I see the Pro Habits platform as a great tool and framework for implementing solutions to the effects of unconscious bias.
What can leaders do to prepare for challenging conversations about inclusion with teams, especially given the fact that most workforces are remote?
I can think of three fundamental things leaders can do to prepare for these conversations, what I modestly refer to as “The Grimaldi Way “in my coaching practice:
- LISTEN! Actively listening to what is being said and not being said, and giving people a forum to share, is the rudimentary starting point. Listening demonstrates respect, which is an ingredient that is essential to any productive dialogue. The more a person can take in without evaluating and judging — and this is particularly true for leaders — the more there is to work with in terms of creative problem-solving.
- EMPATHIZE! Understanding the values and goals of the individual or group is absolutely critical and precedes alignment with the goals of the organization. Conversations and indeed all forms of communication are precursors to shared goals, shared purpose, and shared commitment. We communicate effectively only to the degree to which there is mutual respect; and the quality of communication determines how productively and co-creatively we internalize and actualize our shared purpose.
- PRACTICE! The law of learning requires frequency, intensity, and recency. Just like the old joke about the person who asks for directions to Carnegie Hall. How does one get there? The answer is always, “practice”. Only through repetition of desired behavior do those behaviors become new habits. Practice listening, practice empathy, practice sharing goals. If you will allow me to quote you, “micro-interactions between managers and their individual contributors have lasting, powerful consequences.” I couldn’t agree more.
Corporate statements on equity are a first step in the right direction, but what comes next?
Everything I have expressed in response to the earlier questions endeavors to address this most important question. There are slips between the cup and the lip that are too numerous to list, but I have noticed one almost universal failure among the parade of corporate statements we have seen with respect to diversity and inclusion—and that is the relationship of diversity and inclusion to the intrinsic purpose and strategy of the business.
To cite an immediate practical example, if J&J is in the Band-Aid business, then it should be axiomatic that reintroducing multi-skin-tone products would be one of the actions that seem obvious… yet could easily be ignored in the proforma, knee-jerk, politically correct statement of support. Diversity and inclusion are innately valuable, not something that companies should pursue as an externally driven requirement. Diversity has universal importance and delivers proven benefits to a vibrant company culture, problem-solving capacity, and co-creativity. But diversity and inclusion also have particular implications that are unique to different businesses – healthcare, food, entertainment, advertising, and media all have their equivalents of the tinted Band-Aids – and the mandate for leadership is to think through and apply the relevant strategies and programs that unlock this particular potential.
Of course, there must be broad support for awareness and sensitivity training and development; corporations must also examine their board composition, gather and monitor data on diversity in all the ranks, and particularly at the senior levels. How often do we hear managers say they simply couldn’t find qualified Black candidates? Let’s see where they are looking for candidates and how much effort they put into it. However, essential as those actions are, when Verizon’s CEO states that they can’t commit to their brand purpose of “moving the world forward” if they don’t move it forward for everyone, then we have connected the value of diversity to the promise of the brand or the company.
Please share best practices and suggestions for today’s digital leader to embrace, change, and inspire their teams to move forward.
Once again I hope there are some ideas coming out of the earlier parts of the discussion that are helpful for all leaders, including the digital ones, but there are a few final thoughts I might add. To embrace change and to inspire our teams to move forward, let’s not forget the critical role of vision, an informing image of the desired future. I have found the “as if” approach is key. In vivid and explicit words and images, what does our organization aspire to? If it is a change in attitude, a wider perspective, more openness, then start practicing those things now.
Theoretically, digital leaders have a more tolerant and contemporary view of culture, but there is also a growing addiction to data, analytics, and logical consistency; while it is important to remember that embedded in the human nervous system is a mystery that doesn’t always conform to our addiction to linear thinking.
We have to make the leap to intuitive thinking, and one of the responsibilities of leadership is to accept responsibility without complete information. The paradigm shift, if you will pardon the expression, is from finite possibilities to infinite possibilities; from a contracted state to an expansive one. Leaders have to change climate and culture by virtue of what they exemplify and then by their stubborn integrity. As in most things, it is a matter of faith and intense, all-out effort. That is my idea of a “best practice” for creating the kind of organization where everyone can grow and prosper.
Adam Fridman is a serial entrepreneur, author, and CEO of ProHabits. Constantly pursuing insight into the world of work, he’s interviewed thousands of top executives and thought leaders. His life’s mission is to bring more humanity to the workplace and to help others lead meaningful, purpose-driven, professional lives.
“Unprecedented times require unprecedented practices. At an alarming rate, blatant racial inequalities are being illuminated across our country and residual effects can be felt in our personal and professional lives. Whether you are a leader of one or a leader of many, you can help bridge the racial divide and create a path toward social justice. Your positive practices can shift the atmosphere.” — Letitia L. Robinson
Keynote speaker Letitia L. Robinson invites you to a virtual experience followed by daily MicroActions to develop The Inclusion Habit.
To schedule Letitia Robinson and ProHabits to ‘shift and sustain’ the mindsets and behaviors of your organization, please contact Keith Kusterer (SVP Strategy, ProHabits) at email@example.com.
Letitia has 25+ years of successful corporate experience with consistent results in consulting, leadership development, and change management interventions. She serves on the Board of Directors for three NFP Organizations and is an active member of her church, community, and two international public service organizations.
Continuously seeking to understand and support the value drivers in organizations, Letitia engages in building competencies and confidence in others to improve performance and positively impact the bottom line. She is committed to enhancing leadership skills at all levels, across generations and cultures around the world.
– Strategic planning
– Executive coaching
-Curriculum development and execution
-Sales and negotiations training
-Organization effectiveness through small and large group interventions
-Certified Performance Technologist (CPT) International Society for Performance Improvement
-Certified to facilitate:
DDI programs, Mind Gym, MBTI, Leading Bold Change, Transformational Leadership, Situational Leadership II, SPIN Selling, Coaching and other Leadership initiatives. Certified in the delivery and instruction of the Cultural Orientations Model and the Cultural Orientations Indicator (TMC/A Berlitz Company).
“Change…Sometimes you see it coming. Other times you get a feeling inside. The vague sense that something big, something different is coming down. But now and then it takes you totally by surprise. Regardless of how it approaches, though, change usually comes with a traveling companion: UNCERTAINTY. This virtual experience will show you how to handle the “Shift.“
Watch Dr. Jackson here
To schedule Dr. Terry Jackson and ProHabits to ‘shift and sustain’ the mindsets and behaviors of your organization, please contact Keith Kusterer (SVP Strategy, ProHabits) at firstname.lastname@example.org.
About Dr. Jackson
Dr. Terry Jackson is a dynamic Executive Advisor, Thought Leader, TEDx Speaker, and Organizational Consultant. He is a member of the prestigious Marshall Goldsmith 100 Coaches and was recently chosen by Thinkers50 as one of the top 50 Leaders in Executive Coaching. Terry was named by Thinkers 360 as a Top 20 Global Leader in the Future of work and CIO Review Magazine named his consulting company, JCG Consulting Group LLC, one of the “Top 10 Most Promising Leadership Development Solution Providers 2019.”
He earned his Ph.D. in Management, with a concentration in Leadership and Organizational Change, and is the author of “Transformational Thinking: The First Step Toward Individual and Organizational Greatness.
As an Executive Coach, Terry has helped executives and organizations produce the sustainable behavioral change needed to achieve their desired results. Terry has served as a Business Coach for startups and coached executives at Pinterest, Google, Intel, ExxonMobil, Norfolk Southern Corp, Valassis, DellEMC, New York Life, Pakistan Government, Amazon, McDonald’s, New Hanover Regional Medical Center, InOutsource Consulting Group, Connected Investors, and IBM.
“Diversity is about creating space. It’s a fundamental and indisputable reality in every organization. Inclusion is about connectivity. It’s a set of relational skills and practices that makes an organization’s distinctions and differences act as a multiplier for ideation, innovation, and insights. In my keynote, I will explore how to make inclusion accessible, actionable, and sustainable. Further, I will show how choosing inclusion means choosing humanity. With the above bolstered by The Inclusion Habit, you are intentionally creating a culture where everyone wins.” — Amri B. Johnson
To schedule Amri Johnson and ProHabits to ‘shift and sustain’ the mindsets and behaviors of your organization, please contact Keith Kusterer (SVP Strategy, ProHabits) at email@example.com.
For over 19 years, I have been instrumental in helping organizations and their people create the extraordinary in their business and communities.
Think of me as a social capitalist and inclusion strategist enabling individuals to thrive with purpose. I help people think through complexity and create sustainable approaches to business objectives.
As a trained epidemiologist, I think in terms of systems. When I was introduced to organizational effectiveness work as a budding entrepreneur, it merged seamlessly with my orientation towards solving multi-factorial challenges with systems thinking.
My first management role in public health at age 26 showed me how learning and leading go hand-in-hand. I discovered that no people manager truly leads if they aren’t laser-focused on listening to, learning with, and caring for their people.
Since 2000, examples of projects in my portfolio have included:
- Co-creating and evolving an inclusion initiative to sustain a Sociology (culture) of innovation in a top 5 pharmaceutical company to advance science for patients with unmet medical needs.
- Developing a strategy for a healthcare foundation to reduce health disparities.
- Providing diversity and inclusion consulting/training services for clients across multiple industries.
“Change can be hard to sustain unless we are inspired by something bigger than ourselves to make change happen and we have a plan to measure it. In my virtual keynote, I will lay out the importance of empathy and compassion in truly becoming a more inclusive individual. If you follow the path I lay out you will come to understand the power you possess to make those around you feel like they belong and are important. When coupled with The Inclusion Habit micro-actions, you will be setting you and your team up for success!” — Heather Younger, J.D.
To schedule Heather Younger and ProHabits to ‘shift and sustain’ the mindsets and behaviors of your organization, please contact Keith Kusterer (SVP Strategy, ProHabits) at firstname.lastname@example.org.
A best-selling author, international TEDx speaker, podcast host, facilitator, and coach, Heather has earned her reputation as “The Employee Whisperer.” The experiences she’s gained as a CEO, entrepreneur, manager, attorney, writer, coach, listener, speaker, collaborator, and mother have given her insights into what drives employees at organizations of all sizes.
Although this is certainly not an exhaustive list, here are some essential highlights about Heather:
- She has facilitated more than 150 communication styles (DISC), leadership, and emotional intelligence workshops — reaching 1000’s of employees.
- Her motivation and philosophy have reached more than 20,000 attendees at her speaking engagements on stages large and small.
- Companies have charted their future course based on her focus group leadership.
- By implementing her laws and philosophies, she has helped increase companies’ employee engagement scores by double digits.
- She has driven results in a multitude of industries, including banking, oil & gas, construction, energy, and federal and local government.
- Her first book, “The 7 Intuitive Laws of Employee Loyalty,” hit the Forbes Must-Read list and is a go-to source for HR professionals seeking insight into their organization’s dynamics.
- Heather’s upcoming book, “The Art of Caring Leadership: How Leading with Heart Uplifts Teams and Organizations” is on pre-order on Amazon and many other platforms.
- Heather serves on the Board of Directors for Mile High SHRM and the American Cancer Society and is a professional member of the National Speaker’s Association.
The Inclusion Habit
*based on a participant surveys and shared stories which were qualitatively coded to measure impact of the actions
90% Reported More Inclusive Behavior
46% Indicate Changes in interactions
14% Indicate Changes in Perceptions
35% Described improved Mindfulness/Reflection
27% Described Greater Sense of Community
24% Reported Enhanced Connection
“The Inclusion Habit was a quick and easy way to get me mindful about how I can be more effective if I just take a moment to understand the proclivities of others and how those tendencies and inclinations can be leveraged for better relationships and outcomes.”
– Vice President, Human Resources
“As the name suggests this exercise definitely becomes a “Habit”, I look forward to reading the day’s habit as soon as it pops-up. There are many interesting stories and experiences that people share on the storyboard which are both enlightening and thought provoking,”
– Associate, Services Technology
Jul 02, 2020 (AB Digital via COMTEX) — Dr. Amanda Felkey, a behavioral economist and inclusion expert, and ProHabits, a Learning & Development software company, are announcing the launch of The Inclusion Habit: an evidence-based learning solution helping workplaces become more inclusive. To ensure that all organizations have access to the best inclusion tools, they are offering The Inclusion Habit free to all.
Adam Fridman, Founder and CEO of ProHabits, commenting on the pressing need for inclusion in the workplace stated: “We’re in a turbulent time for businesses. As injustices are coming to light in an unprecedented way, organizations are scrambling to ensure that they’re part of the solution — not the problem.”